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鹰牌陶瓷 | 鹰之声总107期
鹰牌:设计传播品牌理念,推进国际化








鹰牌博洛尼亚展位效果图。
 


    简约大方的展厅设计、黑白色调的完美融合,再加上个性化的创新产品,鹰牌陶瓷将在意大利博罗尼亚展中国之美,融中外智慧。今年是鹰牌第16年参展博洛尼亚展览会,展会期间,鹰牌会将现代简约的风格融入中国元素,在36号展馆B54号展位重点展示自身的创新产品和企业形象,同时向国际建陶市场传达中国建陶企业的品牌理念、经营理念、产品理念。

    年初,鹰牌公司就统一制定了全年会展展示形象设计,以品牌形象宣传为主。意大利博洛尼亚展会的设计则是在此基础上,结合实际展位结构特点,在现代简约的风格中增加了中国元素的运用,黑白色调相搭配,与鹰牌壹号展厅的风格相似。
   
    作为已经多次参加博洛尼亚展的老牌企业,鹰牌公司始终坚持品牌打造和销售并重。鹰牌一直坚信,企业若想提高竞争力,打造自主品牌是必经之路。在品牌自主建设方面,鹰牌产品的质量和设计都有较强的优势。同时,鹰牌还拥有专业的团队,并以良好的服务意识和国际化的操作理念为指导,在市场开拓和市场推广方面做到国际化。
 
    在本届博洛尼亚展中,鹰牌所展示的产品和设计都以关注产品特性为主要准则。据相关负责人介绍,鹰牌公司近两年专门打造了一批适应国际市场需求的产品,其中一部分是行业尖端科技产品,该类产品则重体现产品的科技性;另一部分则是从市场实际应用出发而设计的,这类产品在展示中使用的比较多,充分体现产品使用效果。
   
    在关注产品销售的同时,鹰牌公司还重点关注品牌形象的展示和行业技术、产品设计、应用设计、贸易规则、品牌管理的交流与学习。与以往不同的是,鹰牌公司会从“参加展会”转变为“参与展会”。据相关负责人认为,博洛尼亚展除了提供产品展示、企业形象展示外,同样是一个交流的平台,这种交流是专业、平等的交流。鹰牌将努力通过将中国元素融入产品设计与展示,来传达中国建陶企业的品牌理念、经营理念、产品理念,同时也使得鹰牌能够越来越国际化。
 
    另据了解,为打造品牌影响力,提升国际形象,鹰牌公司还将举办一系列的主题活动,真正做到“展中国之美,融中外智慧”。
   (来源:陶城报中国瓷尚)

    Eagle Ceramics is to shine at the Cersaie with its compact exhibition hall, perfect combination of the black and the white, characteristic creations and the touch of Chinese beauty. It will be the 16th year for Eagle Ceramics to participate the Cersaie and it would integrate modern style of simplicity with Chinese elements. At the 36 Hall B54 stand, Eagle Ceramics would unveil its creative products and company image and promote to the world the concepts of brand, operation and products of Chinese ceramics industry.
  
    Eagle Ceramics has decided the image design for the whole year exhibition at the beginning of this year, focusing on brand promotion. Based on this and the structure of real stand, the design for Cersaie applies the Chinese elements into the modern style of simplicity, combining the color of black and white, similar to the style of its No.1 exhibition hall.

    As a reputed brand at Cersaie, Eagle Ceramics has always put equal emphasis on both brand and sales. It is always believed that brand building is a must for a company to improve its competitiveness. Eagle Ceramics has a strong edge in the quality and the design of its products. What’s more, its professional team can develop and promote the brand to the international stage with active service attitude and global operation concept.

    During this Cersaie, all products and designs center around the focus on product features. According to relevant person, Eagle Ceramics has made a collection of products catering to international markets. Some of the products are industrial sophisticate technical products, which display their hi-tech features; while others are designed for the practical application, which would be used more frequently during exhibition for its effect.

    Besides sales, Eagle Ceramics also pays attention to the display of brand image and the exchange and communication in fields of industrial technology, product design, application design, trade regulations and brand management. What’s different this year is that Eagle Ceramics would rather take a more active role as a platform for professional and equal exchanges. It is doing the best to promote to the world the concepts of brand, operation and products of Chinese ceramics industry with integrated Chinese elements in the design and display of its products.

    In addition, Eagle Ceramics would host series of theme activities to build its brand and improve global image, genuinely achieving the noble mission of showing the beauty of China and integrating the wisdom of the world.

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